The New York Times has problem with their Google local
results and locksmith, The New York times published an article around the issue
this weekend. The write-ups is named "Fake Online Locksmiths May Be Out to Pick Your
Pocket, Too" It article indicate that how local locksmith are lock out of
the Google search results. When users search for a local locksmith, they goes
to a call centre. They send untrained locksmith from their subcontractor. They
charge lot money from customer then quota on the phone.
The untrained locksmith arrive the place of customer and
take two or three times money what was quota on the phone.
The goal of lead generation is to earn as much money from every
customer. The target of call center representative to offer an estimate in the
range of $ 35 to $90 on site, the subcontractor demands the same money four or
three times. They said to customer that the work is so complicated. Customers
are eager for their home or care and they pay demand money.
The New York Times uncover companies and found that these
companies neither located in their location nor metro areas. The all call goes
to a single call centered and address is faked mentioned on Google map.
A spokesperson of Google told The New York Times that
Company worked hard to check faked listing and quickly removed that violates
its policies.
